AII Marketing Specialist

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Job Title: Specialist_Marketing

Business Area: Compressor Technique (CT)

Division: AII

Report to: Business Line Manager_AII

Location: Pangyo

PURPOSE OF THIS JOB 

• Performs analysis of confidential marketing information to support sales team of IAT.
• Develop and revise local products and price strategies based on market analysis and conduct deployment of global sales strategies.
• Conducts continuous assessment of customer requirements, customer satisfaction, and the competition.
• Collaborates regularly with product sales, distributors, and business development people.

ACCOUNTABILITIES

• Understand and refine customer segmentation. Learn and understand products, technology, and industry trends. 
• Lead or participate in efforts to collect and analyze data that leads to the identification and prioritization of customer requirements, from minimum-to-compete to best-in-class. Assess how well services messaging resonates with the sales channels and with customers.
• Discover and share the state of IAT sales compared to the competition. Lead SWOT analyses cross-functionally to counter weaknesses via messaging; and leverage opportunities by identifying new sales offerings and developing value propositions.
• Understand and monitor customer requirements. Lead or participate in NPS process as VOC (voice of the customer) to refine customer segments and define requirements by segment.
• Interact with product marketing, sales to understand the buying behavior of the segments and structure offerings and messaging appropriately.
• Seek opportunities to leverage value-based pricing approaches.
• Develop customer stories that support core messaging strategy and integrate messaging into the overall portfolio of IAT division.
• Collaborate with Marketing Team to translate messaging and conversation roadmaps into sales strategies.
• Develop methods and procedures for obtaining, maintaining and updating market related data. 
• Responsible for digital lead generation through optimized search engine, webpages update and etc.

QUALIFICATIONS 

• 3+ years experience with BA in sales and/or marketing in a B2B setting with a focus on sales solutions. Experience working in a cross-functional, complex matrix environment.
• Strong communication skills including listening, writing, presenting, and follow-through.
• Strong interpersonal skills including effective meeting facilitation and cross-functional collaboration.
• Ability to be self-starter and problem solving.
• Demonstrated ability to manage multiple priorities and deliver on commitments.
• Ability to learn new technologies, industries, and business processes quickly.
• Flexibility in perspective – equally able to understand the “big picture” and drive detail.
• Well verse in Microsoft Office software (Word, Excel, Powerpoint, and etc) application and any other analytical software.
• Diploma or degree in marketing, or business administration

* Submission of recommendation letter along with CV preferred

* Please submit only the minimum personal information required for the recruitment process.

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