Atlas Copco’s Peter Wallenberg Award recognizes successful multi-brand strategy

March 28, 2006

Stockholm, Sweden, March 28, 2006: Atlas Copco’s Peter Wallenberg Marketing and Sales Award will this year be presented to Jean Guerin and Christian Rougeron of Atlas Copco’s Industrial Air division in France. The award recognizes their outstanding cooperation to develop three brands on the French compressor market.

Christian Rougeron, Industrial Air Business Line Manager, Atlas Copco brand, and Jean Guerin, Sales Manager for the Worthington Creyssensac and Mauguière brands, are being awarded for their pioneering work in setting a unique standard for multi-brand market development in France, ensuring respect for each other’s way of doing things, and successfully developing the Group’s compressor brands together in the same market place.  Says Bengt Kvarnbäck, President of Atlas Copco’s Compressor Technique business area, “Successfully implementing the multi-brand strategy has given the Atlas Copco Group a solid and profitable base for all three compressor brands on the French market, from which further growth will come. This success story is a benchmark for market development in other countries.”  The value proposition offered to customers by each brand is unique in terms of products, services and channels, resulting in excellent market coverage and managing conflicting interests.  Dr. Peter Wallenberg, honorary chairman of Atlas Copco AB, worked for the Group for 20 years before serving as Chairman of the Board from 1974-1996. The Peter Wallenberg Marketing and Sales Award recognizes the most innovative and successfully implemented method in the field of sales and marketing. The Award will be presented at Atlas Copco’s annual general meeting in Stockholm, Sweden, on April 27, 2006. For further information please contact:  Bengt Kvarnbäck, Business Area President, Compressor Technique  +32 3 870 21 10  Joanna Canton, Media Relations Manager  +44 (0)1442 222 312 or +44 (0)7971 650 115  Atlas Copco is a world leading provider of industrial productivity solutions. The products and services range from compressed air and gas equipment, generators, construction and mining equipment, industrial tools and assembly systems, to related aftermarket and rental. In close cooperation with customers and business partners, and with more than 130 years of experience, Atlas Copco innovates for superior productivity. Headquartered in Stockholm, Sweden, the Group’s global reach spans more than 150 markets. In 2005, Atlas Copco had 27 000 employees and revenues of BSEK 53. Learn more on