April 28, 2023

Innovation story

Peter Wallenberg 2023 - Promotional activities for E-Air

The winners accelerated sales of the electric portable air compressor E-Air through their promotional activities.
Atlas Copco Group Awards banner

The Peter Wallenberg Marketing and Sales Award, established in 1996, is presented each year to reward excellent salesmanship as well as the development and field implementation of more advanced and customer adapted marketing sales methods.

This year, the award goes to Maarten Vermeiren and Marta Benitez Lara from the Portable Air Division, within the Power Technique Business Area for the promotional activities of the electric portable air compressor E-Air. 

Peter Wallenberg Award winners for 2023 Marta Benitez Lara and Maarten Vermeiren

They organized sales trainings and campaigns, which contributed to an increase in sales and a fast E-Air VSD adoption in the market, resulting in a faster transition to electrification and carbon footprint reduction.

Motivation for the award

Watch the video about the winners

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