March 01, 2021

Innovation story

Peter Wallenberg 2021 - Business model for market leadership

The winners developed and executed a global business model to grow leadership in the electrical vehicle and battery markets.
Atlas Copco Group Awards banner

The Peter Wallenberg Marketing and Sales Award, established in 1996, is presented each year to reward excellent salesmanship as well as the development and field implementation of more advanced and customer adapted marketing sales methods.

This year’s award goes to Wen Hao Jin, Tilo Trumpp, Nick Tabak, Marie Szymanski and Chris Hauff.

The Peter Wallenberg award 2021 went to a cross-divisional team for developing and executing a new global business model to grow market leadership in the electrical vehicle and battery markets. The members of the team are Wen Hao Jin, Tilo Trumpp, Nick Tabak, Marie Szymanski and Chris Hauff. They come from several divisions –Industrial Assembly Solutions, Tools and Assembly Systems and Industrial Technique Service.

The cross-divisional team is awarded for developing and executing a new global business model to grow market leadership in the electrical vehicle and battery markets.

Motivation for the award

Watch the video about the winners

Suggested innovation stories

Peter Wallenberg 2023 - Promotional activities for E-Air

The winners accelerated sales of the electric portable air compressor E-Air through their promotional activities.
Learn more about the 2023 winners
Peter Wallenberg Award winners for 2023 Marta Benitez Lara and Maarten Vermeiren

Peter Wallenberg Award 2022 - The dealer growth accelerator program

The winner saw an opportunity to transform vendors into service partners through a 360° partnership program.
Learn more about the 2022 winners
Amit Tiwari from the PTS division awarded the Peter Wallenberg Marketing and Sales Award in 2022

Peter Wallenberg Award 2020 - Data-driven support package

The Peter Wallenberg Marketing and Sales Award in 2020 goes to the Semiconductor Division Extreme Ultra Violet (EUV) sales team for developing a marketing and sales strategy around the EUV tool support package. Extreme Ultra Violet Lithography (EUVL) is required for the next generation semiconductor chip manufacture.
More about the 2020 winners
Extreme Ultra Violet Lithography (EUVL), for the next generation semiconductor chip manufacture.