April 08, 2022

Innovation story

Peter Wallenberg Award 2022 - The dealer growth accelerator program

The winner saw an opportunity to transform vendors into service partners through a 360° partnership program.
Atlas Copco Group Awards banner

The Peter Wallenberg Marketing and Sales Award, established in 1996, is presented each year to reward excellent salesmanship as well as the development and field implementation of more advanced and customer adapted marketing sales methods.

This year’s award goes to Amit Tiwari from the Power Technique Service division for seeing the opportunity to transform vendors into service partners through a 360° partnership program, called “The dealer growth accelerator program”. 

The Peter Wallenberg award 2022 went to Amit Tiwari from the Power Technique Service division. Amit Tiwari saw the opportunity to transform vendors into service partners through a partnership program that defines a global loyalty strategy, a framework and digital tools for dealers and Customer Centers to become more proactive.

"The dealer growth accelerator program” defines a global loyalty strategy, a framework and digital tools for dealers and Customer Centers to become more proactive.

Motivation for the award

Watch the video about the winners

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