April 30, 2025

Innovation story

Peter Wallenberg Award 2025 - Automated sales leads generation

The winners' work has allowed for further predictability and can alert customers to the need of preventative action.
Atlas Copco Group Awards banner

The Peter Wallenberg Marketing and Sales Award, established in 1996, is presented each year to reward excellent salesmanship as well as the development and field implementation of more advanced and customer adapted marketing sales methods. This year, the award goes to Akshay Kale, Charles Legrand, Arthur Unterberger and Stefano Viazzi in the Compressor Technique Business Area.

Akshay Kale, Charles Legrand, Arthur Unterberger and Stefano Viazzi in the Compressor Technique Business Area.

Data collection from connected machines and business logic are useful and make for high quality automated sales leads, but at Atlas Copco Group we always strive to find an even better way of doing things. The winners of the Peter Wallenberg Marketing and Sales award added a lead engine to the system which processes the data with AI-driven algorithms. This addition has allowed for further predictictability and can alert customers to the need of preventative action. It also highly improves the marketing and sales leads for the Group.

Motivation for the award

Watch the video about the winners

Suggested innovation stories

Peter Wallenberg Award 2024 - Space strategy

The winners created a successful space strategy meeting the booming market for space simulation systems.
Peter Wallenberg Award 2024 winners - Bharat Mhatre, Thomas Palten and Alexander Richardson

Peter Wallenberg 2023 - Promotional activities for E-Air

The winners accelerated sales of the electric portable air compressor E-Air through their promotional activities.
Peter Wallenberg Award winners for 2023 Marta Benitez Lara and Maarten Vermeiren

Peter Wallenberg Award 2022 - The dealer growth accelerator program

The winner saw an opportunity to transform vendors into service partners through a 360° partnership program.
Amit Tiwari from the PTS division awarded the Peter Wallenberg Marketing and Sales Award in 2022