April 30, 2025

Innovation story

Peter Wallenberg Award 2025 - Automated sales leads generation

The winners' work has allowed for further predictability and can alert customers to the need of preventative action.
Atlas Copco Group Awards banner

The Peter Wallenberg Marketing and Sales Award, established in 1996, is presented each year to reward excellent salesmanship as well as the development and field implementation of more advanced and customer adapted marketing sales methods. This year, the award goes to Akshay Kale, Charles Legrand, Arthur Unterberger and Stefano Viazzi in the Compressor Technique Business Area.

Akshay Kale, Charles Legrand, Arthur Unterberger and Stefano Viazzi in the Compressor Technique Business Area.

Data collection from connected machines and business logic are useful and make for high quality automated sales leads, but at Atlas Copco Group we always strive to find an even better way of doing things. The winners of the Peter Wallenberg Marketing and Sales award added a lead engine to the system which processes the data with AI-driven algorithms. This addition has allowed for further predictictability and can alert customers to the need of preventative action. It also highly improves the marketing and sales leads for the Group.

Motivation for the award

Watch the video about the winners

Suggested innovation stories

From sun to site

Tougher emission requirements and raised ambitions are prompting a shift in the construction and mining industries. This solar-powered light tower is lighting the way.
Learn more about solar-powered light towers
Atlas Copco’s HiLight S2+ solar light tower was launched in 2021.

Smart team + Smart phone = Smart product

What if industrial manufacturers could adjust the speed and energy consumption of their vacuum pumps from remote, depending on their current production flow? Meet two of the innovators behind the DZS VSD+ dry claw vacuum pump that can be controlled by a smartphone app. This market-leading technology brings cost cuttings through decreased power usage, and competitors are scrambling to catch up.
More about vacuum pumps controlled by smartphone apps
The designated VSD+ app allows the user to commission, control and monitor his vacuum pump.

VSD reduced energy usage for metal recycling

Did you know that your mobile phone is a veritable gold mine? Boliden Rönnskär is one the world’s leading smelters for recovery of metals. Here circuit boards are converted into pure metal which can be used in new products. The process is energy intensive, but with the assistance of Atlas Copco the smelter is now on the right track to reduce its energy consumption by more than 1 million kWh per year.
Learn more about circular economy
Boliden Rönnskär in northern Sweden is one of the world’s leading players in electronics metal recycling.