A new identity for the Atlas Copco Group
Atlas Copco Group now launches a new identity, logotype and message for the whole Group, while the existing blue and white Atlas Copco brand remains as a global brand for products, service and solutions.
Over the years, Atlas Copco Group has acquired a number of successful companies, each with their own strong brand and unique value proposition. Today the Group has around 50 brands such as Edwards, Isra, Leybold, LEWA, Chicago Pneumatic, to name a few. In order to have a common platform where we can explain how our people, innovation and technology create value for different industries and stakeholders, a Group identity was launched. Our new Group message: “Technology that transforms the future,” reflects the Group’s contribution to society at large.
We have many strong brands driving the success of our business, and decentralization remains an important part of our strategy. Going forward, the Atlas Copco Group brand becomes the umbrella for all brands in the Group, including Atlas Copco. This will enable our brands to maintain their individuality, while we at the same time can increase the focus on the power of being part of something bigger. Our customers are often at the forefront of transforming their industries and driving development forward, and we support them by increasing productivity, safety, quality, and energy efficiency. It is our technology and people who make the difference in the Atlas Copco Group.