Using social media to connect talents
July 10, 2015
If you were told ten years ago that social networks would be a serious channel to recruit, would you have believed it? Probably not… It is pretty impressive that just in a few years, social professional networks have become one of the top sources of high-quality hires for companies globally.
Kristina Ahlbom, Employer Brand Communications Manager, Corporate Communications, Atlas Copco
Atlas Copco’s presence on LinkedIn will shorten lead times, cut recruitment costs and get better quality job applications.
Broad recruitment outreach
On the career tab, film clips and testimonials from employees are found. This is also where job vacancies are displayed. All jobs posted in the Internal Job Market and published externally on the Atlas Copco website are automatically wrapped to the career tab on LinkedIn. The open jobs are therefore exposed to the whole network on LinkedIn without any extra effort or cost, giving the recruiter the possibility to find more and better candidates. The world is changing. Companies recruit, market and sell in a new way. People in business need to be more available and make faster and more legitimate decisions. Networks on the web make it possible for professionals to consume and share information with each other more effectively.
How can local countries engage with their target audience?
Atlas Copco’s major markets should appoint one administrator per country or region. For a more local touch, texts on the page must be translated into local language and the career view can have a local picture. India, China and Turkey have already localized their view and are engaging with their target audience on a local basis. “LinkedIn has only been open to the Chinese market for half a year, but I see great potential in the platform. It is becoming a more and more important social media channel in China. We wanted to be active on LinkedIn from the start and communicate with all our stakeholders. It is very convenient that we can direct our communication to only the Chinese followers, both customers and prospects as well as present and potential employees. In that way, we can use local language and therefore drive traffic to the site, and still profit on the global presence of Atlas Copco’s main page, showing that we are one big company. Hopefully we can find synergies with other Chinese social media channels like Sina Weibo and WeChat.”