Job Title: Team Leader_Marketing

Business Unit: Power Technique (PT) 

Division: Specialty Rental (ASR)

Reporting to: Business Line Manager_ASR

Location: Pangyo

PURPOSE OF THIS JOB

• The Marketing and Communication Leader in South Korea Specialty Rental Division will lead, develop and execute our localized marketing and communication strategies. The role is pivotal in driving customer-focused digital transformation, optimizing brand positioning, and supporting the full customer journey. The leader will collaborate with the sales team, fostering an environment aligned with Atlas Copco’s core values – Interaction, Commitment and Innovation.

DUTIES&RESPONSIBILITY

1. Strategic Marketing Leadership

• Develop and implement comprehensive marketing strategies to strengthen customer engagement and brand loyalty
• Lead digital and content marketing initiatives that enhance Atlas Copco Specialty Rental’s position as the preferred customer choice

2. Market Analysis and Insight Sharing

• Regularly conduct market analysis to identify industrial trends, market needs, and potential opportunities for our temporary rental solutions & new business models
• Provide the sales team with weekly updates on market trends and project opportunities

3. Campaign Management

• Design, execute and evaluate digital campaigns, including SEO, social media, email marketing, and paid advertising
• Lead initiatives that generate quality leads for the sales team, managing lead qualification and nurturing processes

4. Brand Management and Digital PR

• Oversee brand positioning across digital platforms, ensuring consistency and high engagement
• Plan and manage webinars, events, and other PR activities to expand brand reach

5. Team Development and Collaboration

• Mentor and develop a marketing team capable of achieving business objectives
• Foster collaboration with internal teams and external stakeholders to drive synergies across regions and divisions
• Continuous technical competence development of the team by providing and/or coordinating with other division’s the relevant training material and platforms related to our products and application knowledge as well as value proposal skills development

6. Content Creation and Management

• Regularly create and localize content for websites, social media, newsletters, and internal publications
• Ensure content is aligned with local market needs while adhering to group and divisional brand standards

7. Data analysis and Reporting

• Use analytics tools and services (Salesforce, QlikView, Rental Dashboards, IIR, etc) to track performance, analyze results, and optimize future campaigns
• Create detailed reports on campaign effectiveness and areas for improvement

8. Compliance and Best Practice Implementation

• Ensure all activities are compliant with ISO 9001, 14001, and 45001 standards
• Implement best practices and innovative approaches from other rental centers

QUALIFICATION

[Experience/Education]

• Bachelor’s degree in Mechanical Engineering, Electrical Engineering, or related field. 
• A minimum of 5-7 years in a marketing leadership role in B2B industries for industrial equipment and/or solution

[Knowledge/Skill]

• Proficiency in CRM, digital marketing platforms, and analytics tools.
• Strong command of digital marketing and lead generation
• Exceptional communication, analytical skills, and ability to adapt quickly to changing market demands
• A proactive approach to utilizing AI for efficiency gains in various activities
   

KPIs

• Increase in lead generation and conversion rates
• Improved customer engagement metrics
• Successful execution of planned campaigns within the allocated budget
• Market analysis and reporting quality

* Submission of recommendation letter along with CV preferred

* Please submit only the minimum personal information required for the recruitment process.