Ursula Somers is a Digital Marketing Coordinator at Atlas Copco, where she uses digital channels to generate enquiries, support sales activity, and strengthen customer engagement with the brand. She works closely with sales teams, product managers, and technical experts to translate complex product knowledge into customer-focused content, while planning and delivering digital campaigns that drive measurable results.
Can you tell us a bit about your role and what a typical day looks like?
My role focuses on using digital channels to generate enquiries, support sales activity and strengthen how customers engage with our brand. A big part of what I do is connecting technical product expertise with content that helps our customers understand how our solutions improve their operations.
There is loads of variety across marketing but a typical day usually involves a mix of creating and publishing website content , planning and running cross-channel digital campaigns, reviewing performance data, and collaborating with sales teams and product managers to align messaging for ongoing campaigns.
What does success look like to you?
For me, success in my role is when a campaign brings people together and takes perspectives from across the business to translate technical expertise into something that resonates with customers.
I feel successful when I can demonstrate a campaign's impact through data. When you can track engagement or conversions to a campaign, it gives you a sense of achievement because you can see that you have made a difference.
What may people be surprised to learn about your job?
People might be surprised by how much goes on behind the scenes to deliver a campaign. The final version of a campaign can appear simple externally because we want it to be easy to understand, but to get there we have often had input from loads of stakeholders and created many iterations before reaching a final version. There’s a lot of planning and alignment involved before anything goes live.
What does Women in Engineering Day mean to you and why is it important?
I think it is important because engineering is about solving problems, and having a diverse mix of perspectives helps ensure we reflect different needs and experiences in the solutions we provide. It is important to recognise the progress that has been made but also be honest that there's more work to do to attract and retain talent in the industry.
