Generation Specialist/Manager (based on experiences and seniority)
We are looking for an energetic, results-driven person who feels at home in the digital world, understands what drives customers, and enjoys turning ideas into real business impact. Someone who doesn’t just run campaigns but builds pipeline, works closely with Sales, and actively creates new opportunities. A self-starter with a “hunter mindset” who loves combining data, creativity, and execution.
If you want to play a key role in shaping how marketing directly drives revenue, keep reading
Why you’ll love this role
- Real impact - you will directly influence pipeline, revenue, and business growth
- Ownership & freedom - you build strategies and make things happen
- Close collaboration with Sales - not just marketing for marketing’s sake
- Variety - from strategy and campaign execution to analytics and optimization
- Modern tools & approach - work with platforms like Salesforce, LinkedIn, GA, AI
Your role
Build and execute a demand generation strategy focused on pipeline growth and brand awareness
Design and run integrated campaigns across inbound and outbound channels
Generate and develop high-quality leads (MQL → SQL → opportunities)
Work closely with Sales to align efforts and convert leads into real business opportunities
To succeed, you will need
Must-have
- 3–5 years of experience in B2B marketing, demand generation, or business development
- Proven experience with lead generation and pipeline building
- Hands-on experience with digital tools (Salesforce, HubSpot, GA, AEM etc.)
- Strong understanding of digital marketing channels and demand drivers
- Data-driven mindset with ability to work with metrics like MQL, SQL, conversion rates, pipeline value
- Excellent English communication skills
Nice-to-have
- Experience in B2B environments (technology, industrial, SaaS)
- Experience with marketing automation and lead nurturing
- Strong analytical skills and experience with reporting tools
- Additional language skills
In return, we offer
- Laptop and smartphone - everything you need to succeed also for private use
- 5 weeks of vacation + flexible time off
- Sports benefits of €120 per quarter (MultiSport card optional) and meal vouchers.
- Competitive salary, benefits, and access to global career opportunities within Atlas Copco Group.
- Language courses (English) and regular training and development activities.
