Atlas Copco Group New Zealand recently conducted a joint Sales Training programme in Auckland, bringing together sales engineers from two key entities across the Group to strengthen sales capability and strategic alignment for 2026.
The training programme was designed to enhance commercial effectiveness and reinforce a consistent, value-based approach to customer engagement. It also supported strategic planning discussions to ensure both teams ensuring both teams are well positioned to support customers across New Zealand with future-focused solutions.
The sessions covered market insights, strategic account planning, and consultative selling approaches, with a strong emphasis on understanding customer priorities and delivering long-term value through reliable performance, energy efficiency, and service excellence.
By investing in continuous sales development, Atlas Copco and Ash Air are strengthening their ability to support customers with innovative compressed air and industrial solutions, backed by expert technical knowledge and nationwide service capability.
This training initiative reflects Atlas Copco Group’s ongoing commitment to sustainable growth, customer success, and operational excellence across New Zealand.