Your role
We are looking for a proactive and detail-oriented ORM Executive to join our digital team. In this role, you will go beyond traditional ORM by monitoring, analysing, and influencing the brand’s reputation across the evolving digital and AI-driven ecosystem. This includes social platforms, review sites, forums, blogs, AI answer engines, and emerging discovery channels. Your focus will be on real-time sentiment intelligence, proactive risk identification, and maintaining brand trust by providing timely, meaningful, and insight‑led responses.
This is a rotational shift role with a mix of remote and office-based hours. It is ideal for someone who thrives in fast-paced digital environments and can manage real-time brand perception with high accuracy, empathy, and analytical clarity.
To succeed, you will need
Key Responsibilities
• Monitor brand mentions across social media, forums, blogs, review sites and AI-driven discovery channels (AI answer engines, zero-click search, etc.)
• Engage in real-time response management to user feedback, complaints, or conversations, helping shape a positive brand perception
• Identify, analyze, and categorize sentiment and narratives using social listening and AI-powered monitoring tools
• Build positive engagement by participating in relevant conversations and maintaining brand presence
• Detect early risk signals and escalate potential issues based on predictive indicators
• Flag critical mentions and surface emerging narratives or misinformation early
• Coordinate with internal teams to ensure aligned messaging and swift escalation of high-risk cases
• Use social listening or reputation intelligence tools (Brandwatch, Sprinklr, Sprout social, Meltwater, etc.) to track trends, keywords, and sentiment patterns
• Leverage analytics dashboards to derive insights on reputation drivers, recurring themes, and platform-level signals
• Track brand health metrics and prepare regular reputation insights reports
• Recommend strategies for improving brand sentiment and experience using data-backed insights
• Participate in ideation and support content strategies that strengthen digital trust and authenticity
In return, we offer
- Culture of trust and accountability
- Lifelong learning and career growth
- Innovation powered by people
- Comprehensive compensation and benefits
- Health and well-being
Job location
Option 1: On-Site
This role requires you to work on-site at our office in Pune, India. You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.
Contact information
Talent Acquisition Team: Girish Sanjay Shinde
