Segment Intelligence Manager
- Functional area: Marketing
- Country: China
- City: Shanghai
- On-Site/Remote: On-Site
- Brand: Atlas Copco
- Company name: Atlas Copco (Shanghai) Trading Co Ltd
- Date of Posting: November 21, 2023
Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.
Join us on our journey for a better tomorrow.
The Segment Intelligence Manager is responsible for gathering and analyzing market data to provide insights and recommendations to support decision-making and strategic planning within the organization. This role involves monitoring industry trends, conducting competitive analysis, and identifying growth opportunities in specific market segments. The Segment Intelligence Manager works closely with segment teams to develop and implement strategies that drive business growth and enhance the organization's competitive advantage.
What will you do?
- Conduct market research and analysis to identify trends, opportunities, and threats within specific market segments.
- Monitor and analyze competitor activities, including pricing, product offerings, and marketing strategies.
- Collect and analyze customer data to identify customer needs, preferences, and behaviors.
- Collaborate with product development teams to define target customer profiles and develop customer-centric product strategies.
- Provide insights and recommendations to segment team on market dynamics, competitive landscape, and potential growth opportunities.
- Develop and maintain competitive intelligence databases and reports to support decision-making processes.
- Stay updated on industry trends, market conditions, and regulatory changes that may impact the organization's business.
- Collaborate with marketing teams to develop effective marketing campaigns and messaging strategies.
- Support segment sales teams by providing market intelligence and competitor analysis to help identify sales opportunities and improve sales strategies.
You will report to National Segment BDM in OFA.
To succeed, you will need
We are looking for a passionate person, a natural resourceful collaborator, who can further develop this important business line with a strong vision and capability to achieve results above expectations. A personal drive with entrepreneurial spirit and high level of energy, a person with a passion to develop and motivate people and to see them grow and with a strong belief that as a team we can make it happen.
We believe that you are a successful marketing person with extensive experience in market research, competitive intelligence, or a related field.
Ideally you are coming from the industry and market dynamics relevant to the organization's business.
You have excellent written and verbal communication skills, with the ability to present findings and recommendations to diverse audiences.
You have a university degree in business, marketing, economics, or a related field. A master's degree is preferred.
You have strong analytical and problem-solving skills, with the ability to interpret complex data and draw meaningful insights. Proficient in using data analysis software and tools, such as Excel, SPSS, or Tableau.
You have ability to work collaboratively with cross-functional teams and build effective relationships with stakeholders.
In return, we offer you
As the right candidate you will work for a market leading company in a global environment since Atlas Copco are present in 90 countries. At Atlas Copco, you will get a challenging and purposeful job where you are. In Atlas Copco we have trust in our people and believe there is always a better way. You will be empowered to develop things to make it better. Once you are up to speed, can have multiple career tracks to choose from. The Compressor China Customer Centre consist of about 1200 people and offers great possibilities to grow in different directions within the business area in China and globally.
Diverse by nature and inclusive by choice
Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.